Current trends in communication graduate degrees: Survey of communications, advertising, PR, and IMC graduate programs

© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities

Not just the best years of my life: personal growth in higher education

Our conception of product affirmation depicts a product as “sculptor” of the consumer’s ideal self, similar to how a relationship partner can help us achieve our aspirations and goals. We performed two studies to look at the role of higher education as a product in affirming a consumer’s ideal self. We found that product affirmation for undergraduate students and alumni (with the university as the product that affirms the ideal self of the student/alumnus) leads to increases in the experience of various positive emotions, the acquisition of various positive traits, and positive evaluations of the university. Additionally, we found that product affirmation effects were more pronounced and robust in one’s personal ideal-self domain than in one’s professional ideal-self domain. Practical implications, study limitations, and future directions are discussed, as well as preliminary findings from a follow-up experiment using a sample of graduate students

Trust and biased memory of transgressions in romantic relationships.

Relative to people with low trust in their romantic partner, people with high trust tend to expect that their partner will act in accordance with their interests. Consequently, we suggest, they have the luxury of remembering the past in a way that prioritizes relationship dependence over self-protection. In particular, they tend to exhibit relationship-promoting memory biases regarding transgressions the partner had enacted in the past. In contrast, at the other end of the spectrum, people with low trust in their partner tend to be uncertain about whether their partner will act in accordance with their interests. Consequently, we suggest, they feel compelled to remember the past in a way that prioritizes self-protection over relationship dependence. In particular, they tend to exhibit self-protective memory biases regarding transgressions the partner had enacted in the past. Four longitudinal studies of participants involved in established dating relationships or fledgling romantic relationships demonstrated that the greater a person's trust in their partner, the more positively they tend to remember the number, severity, and consequentiality of their partner's past transgressions—controlling for their initial reports. Such trust-inspired memory bias was partner-specific; it was more reliably evident for recall of the partner's transgressions and forgiveness than for recall of one's own transgressions and forgiveness. Furthermore, neither trust-inspired memory bias nor its partner-specific nature was attributable to potential confounds such as relationship commitment, relationship satisfaction, self-esteem, or attachment orientations. (PsycINFO Database Record (c) 2016 APA, all rights reserved

Pancreatic resection in the pediatric, adolescent and young adult population:nationwide analysis on complications

Background: The aim of this study was to determine pancreatic surgery specific short- and long-term complications of pediatric, adolescent and young adult (PAYA) patients who underwent pancreatic resection, as compared to a comparator cohort of adults. Methods: A nationwide retrospective cohort study was performed in PAYA patients who underwent pancreatic resection between 2007 and 2016. PAYA was defined as all patients <40 years at time of surgery. Pancreatic surgery-specific complications were assessed according to international definitions and textbook outcome was determined. Results: A total of 230 patients were included in the PAYA cohort (112 distal pancreatectomies, 99 pancreatoduodenectomies), and 2526 patients in the comparator cohort. For pancreatoduodenectomy, severe morbidity (29.3% vs. 28.6%; P = 0.881), in-hospital mortality (1% vs. 4%; P = 0.179) and textbook outcome (62% vs. 58%; P = 0.572) were comparable between the PAYA and the comparator cohort. These outcomes were also similar for distal pancreatectomy. After pancreatoduodenectomy, new-onset diabetes mellitus (8% vs. 16%) and exocrine pancreatic insufficiency (27% vs. 73%) were lower in the PAYA cohort when compared to adult literature. Conclusion: Pancreatic surgery-specific complications were comparable with patients ≥40 years. Development of endocrine and exocrine insufficiency in PAYA patients who underwent pancreatoduodenectomy, however, was substantially lower compared to adult literature

Machine learning uncovers the most robust self-report predictors of relationship quality across 43 longitudinal couples studies

Given the powerful implications of relationship quality for health and well-being, a central mission of relationship science is explaining why some romantic relationships thrive more than others. This large-scale project used machine learning (i.e., Random Forests) to 1) quantify the extent to which relationship quality is predictable and 2) identify which constructs reliably predict relationship quality. Across 43 dyadic longitudinal datasets from 29 laboratories, the top relationship-specific predictors of relationship quality were perceived-partner commitment, appreciation, sexual satisfaction, perceived-partner satisfaction, and conflict. The top individual-difference predictors were life satisfaction, negative affect, depression, attachment avoidance, and attachment anxiety. Overall, relationship-specific variables predicted up to 45% of variance at baseline, and up to 18% of variance at the end of each study. Individual differences also performed well (21% and 12%, respectively). Actor-reported variables (i.e., own relationship-specific and individual-difference variables) predicted two to four times more variance than partner-reported variables (i.e., the partner’s ratings on those variables). Importantly, individual differences and partner reports had no predictive effects beyond actor-reported relationship-specific variables alone. These findings imply that the sum of all individual differences and partner experiences exert their influence on relationship quality via a person’s own relationship-specific experiences, and effects due to moderation by individual differences and moderation by partner-reports may be quite small. Finally, relationship-quality change (i.e., increases or decreases in relationship quality over the course of a study) was largely unpredictable from any combination of self-report variables. This collective effort should guide future models of relationships

Colorectal liver metastases: Surgery versus thermal ablation (COLLISION) - a phase III single-blind prospective randomized controlled trial

Background: Radiofrequency ablation (RFA) and microwave ablation (MWA) are widely accepted techniques to eliminate small unresectable colorectal liver metastases (CRLM). Although previous studies labelled thermal ablation inferior to surgical resection, the apparent selection bias when comparing patients with unresectable disease to surgical candidates, the superior safety profile, and the competitive overall survival results for the more recent reports mandate the setup of a randomized controlled trial. The objective of the COLLISION trial is to prove non-inferiority of thermal ablation compared to hepatic resection in patients with at least one resectable and ablatable CRLM and no extrahepatic disease. Methods: In this two-arm, single-blind multi-center phase-III clinical trial, six hundred and eighteen patients with at least one CRLM (≤3cm) will be included to undergo either surgical resection or thermal ablation of appointed target lesion(s) (≤3cm). Primary endpoint is OS (overall survival, intention-to-treat analysis). Main secondary endpoints are overall disease-free survival (DFS), time to progression (TTP), time to local progression (TTLP), primary and assisted technique efficacy (PTE, ATE), procedural morbidity and mortality, length of hospital stay, assessment of pain and quality of life (QoL), cost-effectiveness ratio (ICER) and quality-adjusted life years (QALY). Discussion: If thermal ablation proves to be non-inferior in treating lesions ≤3cm, a switch in treatment-method may lead to a reduction of the post-procedural morbidity and mortality, length of hospital stay and incremental costs without compromising oncological outcome for patients with CRLM. Trial registration:NCT03088150 , January 11th 2017

What makes a super bowl ad super? five-act dramatic form affects consumer super bowl advertising ratings

© 2014 M.E. Sharpe, Inc. All rights reserved. Grounded in dramatic theory, this study presents an expanded model of dramatic form for empirical investigation of television commercials. A two-year content analysis of 108 commercials found significant association of dramatic form with consumer favorability in Super Bowl advertising rating polls. Results demonstrated that average consumer ratings were higher for commercials that followed a five-act dramatic form and a positive association of the number of acts in commercials with consumer favorability ratings. The paper discusses the relationship of five-act plot development with advertising function as well as the theoretical implications of narrative theory and its impact on consumer response

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

© 2019 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE Viral advertising videos are a prominent form of viral marketing, yet little is known about which factors influence an online video\u27s virality or likelihood to be shared and viewed. A content analysis of 155 viral ad videos found that average shares and views were higher for videos with full story development versus videos with less than full story development as measured via a five-point drama scale based on Freytag\u27s Pyramid. An incremental story development effect on shares and views was also found. Time duration and company size did not significantly influence the results for shares but did have some effect on the results for views. The role of story in viral videos, the relationship between drama theory, narrative theory, story grammar theory and transportation theory, and managerial implications of story development in viral marketing are also discussed

What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach

© 2019, © 2019 American Academy of Advertising. Organic reach, the number of people shown a brand Facebook post through unpaid distribution, has been declining. Which factors increase shares, likes, and comments—engagement measures known to impact organic reach? A content analysis of 1,000 brand Facebook posts text found (1) significant effects for new/now posts on increasing shares and comments, (2) significant effects for time/date posts on increasing shares, and (3) significant effects for education posts on decreasing likes and comments. Promotion/contest and social cause/corporate social responsibility (CSR) posts produced no significant results. Connections to diffusion theory and viral definitions are explored. Managerial implications are also discussed